Article writing therapy

Subtitles Should Be Other Search Queries Around Your Topic

Though capsule subtitles are entirely optional, including them in your Hubs and making sure they are search friendly can make your Hub even more likely to be found via search engines (and this is how most Hubs gain traffic).

What is a search-friendly subtitle?

• A subtitle that is short and descriptive (e.g. Wall Street Culture)
• A subtitle that matches common search terms (e.g. How to Survive on Wall Street)